SERAX: FUNCTIONAL POETRY FOR THE MODERN HOME
Serax Tomorrowland
At Istorja, we believe in quiet design—objects that speak softly, yet linger in memory. Serax is one of those brands. Rooted in the rhythms of everyday life, their pieces are not just made to be used, but to be felt. To become part of the rituals that shape our days: a morning coffee, an evening table, a shelf left slightly undone.
Founded in 1986 by brothers Serge and Axel Van Den Bossche, Serax began as a family-run flowerpot business in Belgium and has since grown into an internationally respected design house. Despite its evolution, Serax has always retained its intimacy—favouring collaboration, craft, and a devotion to materials that carry meaning.
What distinguishes Serax is not only its commitment to quality, but its curatorial spirit. The brand does not chase trends; instead, it nurtures long-standing creative partnerships with designers, chefs, and artists whose work shares a common ethos—raw, honest, and grounded in beauty.
Serax x Marni
Among its most beloved collaborations is the tableware collection with Ann Demeulemeester, the legendary Belgian fashion designer known for her monochrome palette and poetic silhouettes. Her collaboration with Serax reimagines the table as a canvas, where light, shadow, and asymmetry come together in quiet choreography. Each piece—whether a plate, bowl, or glass—feels like a composition: refined, thoughtful, deeply personal.
Other notable partnerships include Piet Boon, whose clean lines and architectural sense of space translate into timeless tableware and interior accessories, and Vincent Van Duysen, who has developed minimalist cookware and home pieces that fuse utility with soulful restraint.
In recent years, Serax has continued to expand its creative dialogue with collaborators across disciplines. Krist Van Assche, former creative director of Dior Homme, brings a refined minimalism that bridges fashion and form. His pieces for Serax play with contrasts—matte and gloss, raw and smooth—reminding us that the most compelling design often lies in tension. A recent collaboration with Marni brings the Italian house’s eclectic, playful spirit into a collection of bold, sculptural tableware that feels like a celebration of form and colour. And with Tomorrowland, the iconic Belgian music and lifestyle brand, Serax has created immersive tableware that blurs the line between experience and environment—an extension of storytelling through objects.
Serax x Kris Van Ache
This diversity of voices is what makes Serax so compelling. Each designer brings their own language to the collection, yet everything is bound by the same sensibility: one of calm, clarity, and care. The materials—stoneware, porcelain, blown glass, cast iron—are always chosen with intention. The forms are understated, never sterile. The result is a body of work that lives well beyond the shelf.
At Istorja, we are proud to carry a curated selection of Serax pieces. From hand-glazed vases to pared-back candleholders, these are not just decorative objects—they are companions to daily life. Pieces that honour the slowness of home. That enrich the pause between tasks. That turn an ordinary setting into something more sacred.
In many ways, Serax mirrors our own values. A belief in the beauty of the understated. A commitment to meaningful collaboration. And an understanding that good design is not loud—it’s lived. It’s the bowl that holds your breakfast every morning. The glass you always reach for. The object that becomes yours, quietly, over time.
We invite you to discover Serax at Istorja—not just as a brand, but as a way of living. A reminder that even the most functional items can be works of art. And that beauty, when it’s built with care, always lasts.